Therabody will continue to embody Theragun’s original objective and dedication of leading the tech wellness area by developing innovative products using exclusive innovation to supply natural health options for everybody. In addition to the Therabody rebrand, the business is releasing a proprietary USDA accredited natural CBD line, TheraOne this summer season as well as Theragun’s Fourth generation percussive massage devices with the intro of the brand name’s brand-new exclusive motor utilizing QuietForce Technology and Smart Percussive Treatment, perfectly integrating with the upgraded Therabody app.
The new item launches and integrations has actually led to a natural progression for the business to evolve into its brand-new name. “Considering that the day I developed Theragun to assist me with the discomfort caused by a bike mishap, our mission as a business has actually been to assist others with their muscle tension and discomfort, whether it’s for an injury, a disorder or working out,” stated Dr. Jason Wersland, Creator and Chief Wellness Officer of Therabody. ” We want our consumers to know under specific situations there are alternatives to taking discomfort medication and Theragun has actually been among them. Now, with the launch of TheraOne, we are able to provide our customers another natural health option that is not only efficient by itself, but also complements our Theragun Percussive Treatment devices. I’m delighted with this turning point of launching Therabody and how it enables us to help more people. We are simply getting started as we continue to develop items backed by science that can further help individuals feel better, naturally.”
Therabody’s goal is to create services and products that educate and empower customers to be in control of their own health. While the brand name will continue to champion availability and inclusivity through the items, services, and research study that Therabody needs to offer, it will also provide more options that are both natural and reliable, further helping the community. Theragun and TheraOne are the two existing divisions under the new Therabody with strategies to establish and broaden into extra sectors in the future.
As far as rebranding during a pandemic, they did a face a couple of obstacles and even needed to hold off numerous of their launches. “Our original launch date was just as COVID-19 began to hit the US tough. Given the timing, and our genuine commitment to health and health, we made the tough choice to hold off the launch of our brand-new items,” shared CEO Benjamin Nazarian. “Nevertheless, we have actually had the chance throughout this tough time to contribute Theragun to hospitals around the world and see the impact Theragun has actually been having on our frontline employees. We’ve also focused on returning to those in need, donating 250,000 meals to Feeding America.”
Nazarian and the team felt it was the correct time to announce the rebranding this past week as more individuals have ended up being more accustomed to life in your home. Coronavirus has also influenced Therabody to return kid beneficiary roots. “Due to the change in the retail environment, we have actually emphasized our e-commerce channel, which is how we started as a company. We are excited to launch our brand-new product line and share the next chapter in our story with our community as the remain at home policies are gradually starting to come to an end throughout the nation,” Nazarian continued. TheraOne is s lated to introduce in summer2020 With more than 2 years of devoted research and advancement prior to its launch, the TheraOne portfolio will consist of five brand-new proprietary complete- spectrum CBD products that are all-natural and contaminant complimentary. The 5 new items were likewise developed using patent-pending Biosorb ™ innovation to maximize the absorption of all the natural benefits the plant needs to offer.