Founders share methods to get your foot in the door.
4 minutes read.
” I sent out a fruit basket loaded with bee-pollinated items and a lot of our Beekeeper’s Naturals Propolis Spray to the Whole Foods Canada office, together with a long note about why I began a company that practices sustainable beekeeping to produce clean, natural remedies. It got me an email in reaction, and though I still had to send a great deal of follow-ups after that, I finally got someone on the phone. After that call, Whole Foods took us on.” — Carly Stein, creator and CEO, Beekeeper’s Naturals
2. Conserve your pennies.
” Our dream was to sell our CBD products in mass sellers like CVS, but we didn’t have the best contacts there. We discovered a conference that would provide us access to a great deal of these sellers and buyers, but we could hardly manage the travel, not to mention the countless dollars for tickets. We decided to discover the budget– those face-to-face meetings would be our only chance to sell our vision. It worked: As soon as sellers decided they wanted to sell CBD, we were one of the first brands they called.” — Kerrigan Behrens, cofounder and co-CEO, Sagely
3. Manipulate fate.
” I wanted to get my nonalcoholic beverages in front of a big market gamer, so I cased out a number of locations I knew he frequented and talked up the bartenders there, encouraging them to carry my product for a week and utilize my cocktail napkins as a promotion. Everywhere he went, he was being provided Kin drinks or seeing my logo at his favorite places. A week later, I asked two warm result in present me within 24 hours of the other, and after that I emailed him myself, as if I was experiencing the exact same serendipity he was. In the end, he recommended we meet immediately, I got the offer, and he became a mentor” — Jen Batchelor, cofounder and CEO, Kin
4. Simply ask!
” No title at a business must ever be out of reach to anybody. Our fears or uncertainty produce the idea we are not worthy of speaking with a CEO. When I reached out to my first big financier, I called him straight. We are all human; why can’t we all have human connection? Don’t complicate it. If you want something, go get it. It actually is that easy.” — Jon Blanchard, CEO, BLVD
5. Trigger your network.
” When I initially had the idea for Flex, I made a list of all of the things I didn’t understand how to do: regulative, supply chain, fundraising, etc. I then developed an e-mail list of all my contacts and began a month-to-month e-mail where I told people about my mission and vision, and included one particular ask, usually for a conference with someone with one of those specializeds. It was shocking to see how quickly I gotten in touch with specialists in all the areas I was looking for help with. Five years later, I still deal with numerous individuals whom I met during that time.” — Lauren Schulte Wang, creator and CEO, The Flex Company
6. Seek advice.
” In 2015 I was all set to scale Slice, a pizza delivery app, and understood I needed to surround myself with the very best management possible. I searched for who was involved in the early days of Smooth and found Wiley Cerilli’s Twitter deal with and reached out. To his credit, he reacted, and within a day or two, I was at his office. He wound up investing, joined my board, and the rest is history.” — Ilir Sela, creator and CEO, Slice