Introduced in March of 2020, Healist Naturals is a brand-new series of clinically-supported CBD products offered in the U.S. that include casts, gummies, topicals, and spots that cover four advantages: calm, sleep, relief, and well-being. Made through CO2 extraction that preserves whole-plant ingredients and natural components much better than other, less expensive techniques, their items use only natural ingredients, no synthetics, and they even supply a QR code on the product packaging that will expose laboratory reports– in basic, they appear to be legitimate about being a great business attempting to do excellent by the CBD industry by “acting against misinformation, misleading labelling, and soft truths”. The identity and product packaging for Healist Naturals has actually been created by Leeds, UK-based Robotic Food
We saw science and nature as basic pillars of the identity and Healist as the sweet area in between, harnessing the two. For the brand to be its most impactful, this balance would have to be represented throughout the visual and spoken identity, beginning with the creation of the ‘H’ marque and demonstrated in the reveal of the split packaging.
In a category of cowboys, we required to strengthen the effectiveness of Healist’s all-natural ingredients. From a tidy, scientific white as the brand’s primary colour to lab influenced iconography and detail, science forms the base of the brand, and is utilized as a consistent, reassuring structure on which the capacity of nature and our bodies can be explored.
” The ‘H’ marque captures Healist’s spirit. One pillar represents science, the other nature, while a main dot signs up with the 2 and is symbolic of stability,” says Steph Oglesby, design director at Robotic Food.
Robotic Food supplied text
The logo design, in plain clothes, is great for the most part and definitely has a tidy medical feel that is reminiscent of high-end cosmetics, which is not a completely bad thing.
Healist’s item architecture is made up of four advantage varieties, each with its own collection of formats.
With science as a base, we chose to bring nature to life as an adaptable living layer. Every ingredient is thoroughly thought about and selected for its known advantages – a lot of which have actually been around for hundreds if not thousands of years. We took inspiration from botanical drawings to develop Healist’s master illustration design, highlighting each key component across the Healist range.
The illustrations are pretty terrific and a good respite from the minimalist trend. I really like how the in-depth active ingredients are offset by the colorful strong backgrounds and the minimal addition of bits and pieces of vector components on top, attaining a great balance of modern-day science and old-time-y organic medication.
The packaging is quite nice, with the “H” acting as a window– this time literally as a die-cut that exposes the illustration underneath. Aside from that, the product packaging does undoubtedly look like plenty of other white-space-heavy packaging with monospace typeface that could just as well be for beer, coffee, fragrance, or CBD.
The extra applications, mostly advertising, are all relatively good and convincing– the first set of posters revealed are particularly attractive, blending all of the identity elements in the ideal dosage. Along with Hanayu, another recent CBD item revealed on Brand New recently, the market is beginning to get more advanced both in product quality and branding efforts that, in general, give this customer a sense of calm, relief, and well-being that result in better sleep (as long as I don’t read the news).