Let’s talk side hustles, the look for balance, and building the prospering CBD-infused skin care brand, Fitish. There’s nothing “ish” about Jenna Owens’ profession or success.
You might recognize Owens’ name as the former cohost of the prominent nationally-syndicated radio show, The Kidd Kraddick Morning Show, where she functioned as an on-air personality for 12 years.
The entrepreneurial endeavor Fitish, which Owens introduced in April 2017, started as the Fitish30 fitness program, and has considering that ended up being understood for its CBD-infused skincare line, which is offered on Fitish’s website along with at major merchants like Neiman Marcus and Urban Outfitters. Because releasing with Fitish’s launching items, the “Tone Down” CBD facial mist and the makeup setting spray, “Do not Sweat It,” the “Dew It” moisturizer has become an immediate classic.
” The entire principle was substantiated of a word– the name of the brand and my own individual journey to find more balance in my life,” Owens shares. “On the radio, I frequently got asked by our audience what I did to remain in shape and I constantly just responded with, ‘I’m not fit, I’m just fitish.‘”
As Owens was juggling a broadcasting career with her side hustle, finding the time to squeeze in an exercise was proving to be an obstacle.
” As I’m sure lots of women do, I was comparing myself to the Fitstagram girls. I believed, perhaps there’s really a concept here and I can show people that it is possible to work out efficiently and have more balance.“
This search for balance eventually progressed into the Fitish workout program and after that the growing skincare brand, when Owens had an “aha” moment in the fitness center locker room:
” I knew I wanted to establish a product and spent over a year thinking about how I might effortlessly integrate the Fitish lifestyle into that. It occurred to me at one very specific minute post-workout class in the ladies’s locker room. We were all coming from work, sometimes still in makeup, and going out for drinks or conferences right after. We were merely freshening up post-class. It was the lightbulb moment I had been seeking for so long. We required help with a smooth transition from work, to health club, to social life. Athletic appeal required to be a thing. Why wasn’t there a line of items geared towards this mindset? I understood I had to make something that was easy to use on-the-go and budget friendly.”
For Owens, authenticity has always been an essential part in her individual brand’s success, and now in her items’ success. “Hosting a radio early morning show for over a decade, it’s impossible to fake a character.
Although Owens left morning radio to handle her service full-time, fans of her voice and sincerity can now capture her on Fitish: The Podcast, with previous radio cohost J-Si, where they bring their passion for psychological health awareness to the podcasting airwaves.
Learn how she found the guts to pivot, how she discovered her function, and why keeping Fitish accessible is vital to her.
Karin Eldor: Why did you make the items CBD instilled?
Jenna Owens: I had been a huge proponent of CBD for rather some time already at this juncture. However, it was when just a couple of casts were on the marketplace. I had actually been using it for stress and anxiety and muscle discomfort effectively. The farm expense passed and it was impressive timing. I thought, if CBD can be this anti-inflammatory internally, I question what it could do topically.
How did this leap make you feel? I know there was fear, of course …
Owens: It’s amusing since in my retired-ish statement as I jokingly referred to it on the show, I was honest and stated I rested on the choice for a long period of time intending to get that 100 percent feeling of certainty. The truth is I don’t believe any profession leap is going to be easy or particular. It feels more like a cliff dive! I ended up with a 75 percent certainty, 60 percent on some days. Regardless, I felt it was important to follow my impulse. You can’t get to 2nd base with one foot still on. I still wake up in the middle of the night racked with entrepreneur stress and anxiety, however I do not regret the decision at all. How would I know what Fitish could be without taking that leap?
Eldor: I like the art of the pivot when it concerns ladies changing career lanes. What suggestions do you have for other women seeking to do the very same?
Owens: We all make time for the things we desire to do. I hear so typically from females that desire to start a side hustle, that they don’t have time.
When you choose you are okay with failing and you do not wish to live thinking, what if I had tried that?, then you know your answer.
Eldor: I likewise love that it is necessary for you to keep ease of access, with a reasonable rate point (your most expensive item so far is “Dewing It,” priced at $47), while still keeping an elevated appearance.
Owens: I think as an organisation owner, it’s important to understand your client. Thinking about the scenario we are going through, the high-end market feels even more unrelatable.
Eldor: What was the very first huge moment for Fitish charm, when you understood you were going in the right direction?
Owens: I’ll never forget the first wave of real client examines we got from the Tone Down CBD mist. I got up for the program one early morning and had been swamped with psychological messages from women about what Tone Down alleviated for them. One woman blogged about her mom utilizing it on her extreme burns from radiation treatment for breast cancer, and just how much they went away over night. I unexpectedly recognized that this had another level of function and potential that I never ever might have prepared for. I wasn’t simply in the charm/ wellness business anymore. I was in business of healing It was likewise the minute, in hindsight, I understood I had actually discovered my function.
Eldor: What else are you working on?
Owens: Working on scaling. What a tremendous obstacle in terms of organisation but likewise exciting! We are launching in another national retailer soon and have 10 new SKUs set to release this year alone. I can reveal Fitish Pet is one area I’m particularly excited about. CBD has made a hugely favorable effect in our animals’ lives and as an animal fan, I busily believe in the pet market. We likewise have some more elevated skin-related clean charm products coming, including a dry hair shampoo. Chill packets for on-the-go relaxing are likewise dropping soonish.
Eldor: While Fitish is scaling and you are growing more and more as a skin care entrepreneur, I enjoy that relatability stays a concern for you.
Owens: I prefer the candidness of what life is truly like, not the perceived perfection. By drawing back the drape on my own struggles, I organically and inadvertently produced a community of supporters who were excited to follow along on my company undertaking as an outcome. I likewise reveal clients what we are working on, and potential stops working or catastrophes. The struggle is much more intriguing than the success.