Health startup Present Life launches Healist Advanced Naturals, a clinically supported CBD range, with a cut-through brand name strategy that weds science and nature by Robotic Food. Since constraints on making use of cannabidiol (the non-intoxicating element of marijuana) were raised in Europe and North America, the CBD wellness sector has actually exploded. Experts are now forecasting that the international market will surpass ₤72 billion by 2026– and sales of CBD-based items in the retail sector will be a major chauffeur of that growth. As a result, the market is ending up being progressively congested and baffled, with a proliferation of balms, oils, and casts in varying portion strengths, assuring to remedy any number of health issues. Present Life wished to produce a line of product that made the most of this sector development, but in such a way that alters the story around CBD items, gets rid of confusion, shows stability, and makes the health advantages crystal clear to the consumer. Robotic Food was approached to drill down and define the opportunity, and after that design a strategic reaction to place Healist as a benefit-focused flagship brand with multichannel selling in mind. The resulting work has actually enabled Healist to cut through all the white noise. Customers are reassured of the top quality nature of the products, and have the ability to browse the range quickly to find the best version for their requirements. “A shift in policies and customer frame of mind have sustained a sharp development in the CBD classification, so we needed to develop a brand name with distinct cut-through. It was essential to get rid of the common barriers related to CBD products, construct trust and make it mainstream,” says Simon Forster, executive innovative director and creator of Robot Food. An essential part of the strategy was to demonstrate the benefits to be found where modern science and botanical know-how fulfill, and demonstrate how that marriage can help customers gain back balance and ‘reclaim their 100%’. To that end, the combination message is evident at every touchpoint on the consumer journey. The bespoke product packaging format makes a real virtue of the science and nature story and focuses on the effectiveness of the ingredients. A lab-white ‘science’ sleeve with a diecut ‘H’ is removed to reveal the ‘nature’ layer, featuring botanical illustrations that display active components, with 4 colourways so consumers can rapidly separate the four primary benefits (calm, sleep, wellness, relief). “The ‘H’ marque records Healist’s spirit. One pillar represents science, the other nature, while a main dot signs up with the two and is symbolic of balance,” states Steph Oglesby, design director at Robot Food. Robotic Food has actually produced a brand world and tone of voice to support the USP and influence trust, with messaging that includes hero declarations like: “Ground-breaking science. It remains in our nature” and “Powerful natural ingredients. Down to a science.” From product packaging right through to the brand name interaction strategy, scientific cues, including annotation lines and botanical illustrations, produce a structure that enhances the power of nature when mixed with a clinical technique. “We’ve developed and launched our own brands at Robot Food, so we had the ability to determine the more comprehensive opportunity within the market,” states Forster. “A lot of CBD brand names focus their approach on the portion of CBD oil, or line up to a specific way of life. With Healist, we positioned the customer initially, creating benefit-led services presented in a brand architecture that bridges science and wellbeing.” Michael Bryce, co-founder and worldwide chief marketing officer, Healist, says: “Working with Robot Food helped us clarify and totally realise our distinct market position. As a firm, the team at Robot Food constantly has front of mind business viability along with strong, interesting style. The brand technique can flex and grow as we do too.” Part of a continuous relationship with Present Life, Robot Food will continue to support Healist with digital material development, and serve as brand name guardians. Introduced online in March, Healist plans to burglarize mainstream retailers in the US, followed by the European market based on the modifications to CBD regulations.